Create value for the clients by helping them build their brand and business effectivelyThe candidate would interface and interact independently with the print, electronic and online media on behalf of the Organization
Responsibilities would include drafting press, releases, creating monthly reports, maintaining and updating media contacts .
Develop a marketing communications plan including strategy, goals, budget and tactics
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Coordinate all public relations activities
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Manage media inquiries and interview requests.
Create content for press releases, byline articles and keynote presentations.
Monitor, analyze and communicate PR results on a weekly / monthly / quarterly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them